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Our History

Novotex is the company behind Fred’s World by Green Cotton. It was established in 1983 by Leif Nørgaard and the company has worked with environmental friendly textiles since the end of the 1980’s. All these years Novotex has been a pioneer in this field with lots of prizes as evidence of the serious work in bringing the environmental awareness into the textile industry.

In 1988, Novotex was awarded with EBAE (European Business Awards for the Environment) – an EU prize which today is referred to the EBEAFI (European Better Environment Awards for Industry).

Some of our AWARDS

  • 1993 Cairo: IFOAM “the international organic cotton award”

  • 1994 The Danish Environmental award  “Environmental Management and sustainability”

  • 1994 EBEAFI “Good Environmental Management award”

  • 1994 New York: American Fashion and Ecology award in cooperation with UNEP

  • 2002 Brussels: Environmental award, EU eco label

Another prize was awarded for taking part in the growing of the first organic cotton ever to be certified from an independent institute and was thereafter the first in the world to produce a t-shirt from the certified cotton.

This was ground-breaking back in 1991 but to make it more extraordinary the world famous designer Katharine Hamnett was asked to design the printing. This resulted in the “GREEN COTTON NOW” t-shirt which is shown in the picture to the right.

Today Novotex, and the daughter company by Green Cotton, is certified according to ISO 9001 (quality management) and ISO 14001 (environmental management). The company is also awarded with GOTS, The Oeko-tex 100 label and  og EU's eco label The Flower.

The Purpose of by Green Cotton is to develop and sell brands by Green Cotton, where Green Cotton is the foundation and the guarantee, that the product is the most environmentally friendly available of its kind.

The Brand                                                                            

Under the motto Fashion Rules Fred’s World by Green Cotton has combined certified organic cotton and environmentally friendly production with a playful, fashionable and meaningful children’s wear collection.

Fred’s World is the world of fun, playfulness, colours and considerations for the future, whilst by Green Cotton is a quality and environmentally stamp on our products - read more about the Green Cotton history here...

Clothes for the dear little ones have to be fashionable and durable. And when the clothes on top of this is made of organic cotton, environmentally friendly and free from damaging chemicals it is an even greater pleasure for both parents and children.  

Fred’s World by Green Cotton is designed with a Scandinavian approach to children’s development. There are no princes and princesses, but active kids with a lust for life in practical but smart clothes.

Fred’s World by Green Cotton is GOTS certified – the strongest organic labelling on the market today. Our rainwear is Oeko-Tex certified and our outerwear is labelled with Bluesign. Read more about our products here: Sustainability

Meet Fred

When deciding to have a mascot, the choice fell on a frog since it is found in the Danish nature. It is green and it is one of the creatures in Denmark most vulnerable to changes in the Nature. Fred is visible on all garments from us, sending a strong signal - we care!

In Danish the word FRED means Peace - what we want in Fred's World.

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